The Global Trust Project is an international consultancy and advisory working to enable trust-rich pathways at personal, professional and societal levels. 

In a climate where trust is increasingly scarce, the repercussions are vast, exemplified by the staggering $2.6 trillion lost each year to corruption and fraud.

We champion the revival of trust at personal and professional levels, recognising its pivotal role in enabling accountability, transparency, and inclusion.

We are committed to a tide shift in trust at all levels, recognising trust as a tangible asset that enables personal growth, organisational performance, and societal resilience.

Recognising a tidal shift.


Everyone benefits from better trust.

+3000%

GDP performance

+400%

Organisational performance

+100%

Team performance

“With trust, we flourish. Without trust, the world fails. Trust changes everything.”

The Global Trust Project has helped global public and private organisations focus on what matters most to enable improved impact, and reputation and profitability.

Our signature evaluation framework, the Trust Equity Index (TEi), is used around the world to demystify the process of measuring and cultivating trustworthiness.

How we help to cultivate trust.


The Global Trust Project employs a 3-step process to better integrate trust into organisations and teams.

Our programmes, workshops and masterclasses are anchored in the universal principles of trust, drawing on over six decades of trust research.

Here’s how we turn theory into action:

  • We take time to understand your internal trust dynamics through active listening, initiating open stakeholder dialogues, and in-depth data collection.

    Our Trust Framework helps to demystify the process of cultivating trust by measuing your organisation’s unique trustworthiness criteria: integrity, benevolence and capability.

    This results in a GTS (Gross Trust Score) across your organisation, which is the foundation for realistic goals and expectations.

1.

  • We work with you to create new, clear trust-centred outcomes for your organisation to enhance collaboration, communication and culture.

    Making use of our research insights for deeper understanding, we deliver training, mentoring and support for trust-centric practices and action plan development.

2.

  • Trust only makes an impact when its sustained.

    Our monitoring and tracking support involves regular assessments and strategy adjustments to keep key trust metrics aligned with strategic focus.

3.

How we deliver.


We focus on clear, actionable steps, emphasising mentoring, knowledge and skill transfer.

Strategy & Advisory

Enabling leaders, organisations and societies in strategically incorporating trust to achieve long-term success and sustainability.

Engagement & Communications

Keynotes and communication strategies to build understanding and cooperative relationships among stakeholders.

Learning & Development

Professional coaching for personal and leadership development, retreats for immersive learning, and flagship The Master Classes.

Research & Assessment

Underpinned by the TEi framework, we provide data-driven research and advanced assessment methods for new impactful trust-building strategies.

Who we work with.


  • Empowering top-tier leadership with trust-based decision-making and communication strategies

    Common challenges:

    • Leading with vision

    • Addressing poor communication culture

    • Demonstrating leadership amongst uncertainty

    • Maintaining productivity

  • Enhancing team dynamics and performance through trust-building exercises and workshops

    Common challenges:

    • Innovation and consistent customer success

    • Maintaining organisational culture and employee engagement

    • Managing internal team dynamics

  • We work with organisations and institutions to weave trust into their foundations, vital for boosting performance, enhancing wellbeing, and maximising societal impact. Our bespoke interventions tackle key challenges, including:

    Common challenges:

    • Lack of accountability and transparency

    • Employee disengagement and low productivity

    • Innovation deficits and poor decision-making

Our Team.

In an era marked by a global “trust deficit disorder”, The Global Trust Project, in collaboration with the VUKA Group, works with leaders, organisations, governments, and societies to foster a shared understanding of, and leverage, trust as a catalyst for impact.

Complemented by the VUKA Group's expertise in human connection, we utilise the Trust Equity Index (TEi) to quantify and cultivate trust. Diverse organisations, from global corporations to public institutions, leverage our trust-building solutions to achieve quantifiable improvements in performance and collaboration.

We believe that human connections are the crucible in which trust is formed, nurtured, and strengthened. This shared belief in the power of human connection is a driving force behind our team’s mission, “Trust Changes Everything”.

  • Adam Fletcher

    Portfolio Growth Marketing Manager

    Adam crafts content to engage and retain our online community, building trust and loyalty through actionable insights.

  • Aidan Kennedy

    Web Development

    Aidan builds and maintans our website, ensuring it’s user-friendly and communicates our commitment to trust-building.

  • Amelia Kühn

    Marketing Operations & Data Director

    Amelia translates complex data into insights that inform our strategies and measure our impact.

  • Bruce Robinson

    Chairman

    Bruce provides strategy and coaching services to the team, informed by his extensive global experience in leading organisations.

  • Daniel Shaw

    Startup Generalist

    Daniel Shaw leverages his expertise in facilitation and organizational development to advance The Global Trust Project's mission.

  • David Ashdown

    Chief Executive Officer

    David, a twenty six year veteran of growing businesses in global emerging markets, coaches and consults for The Global Trust Project.

  • Dominic Wilhelm

    Executive Director

    Dominic Wilhelm leads The Global Trust Project team to help global public and private organisations focus on what matters most. Enabling improved impact, reputation, and profitability.

  • Errol Bryce

    Group Sales Director

    Errol Bryce, adept in B2B media product development, leverages his commercial acumen and leadership skills to grow the Global Trust Project,

  • Ehren Bräunlich

    Web Analytics

    Ehren wields website traffic and user data, uncovering how visitors engage. These insights empower us to refine our website and content for optimal impact.

  • Kim Jansen

    Web Development

    Kim builds and maintans our website, ensuring it’s user-friendly and communicates our commitment to trust-building.

  • Murad Ebrahim

    Chief Financial Officer

    Murad Ebrahim spearheads our financial team, orchestrating robust growth strategies throughout Africa, amplifying The Global Trust Project’s impact and presence.

  • Nigel Njanina

    IT Helpdesk Technician

    Nigel Njanina employs technology to deliver efficient, high-quality solutions. Supporting the team to work efficiently by navigating intricate technical challenges with ease.

  • Shane Czapski

    IT Manager

    Shane Czapski boasts proficiency in OS X, DNS, Remote Desktop, Mac, and Servers, applying his robust IT skills towards our diverse operational needs.

  • Tracey Gersowsky

    Group Director CX & Ops

    With extensive event expertise spanning Africa and the UK, Tracey Gersowsky crafts memorable, engaging in-person, hybrid, and digital experiences in service of our misson.

By 2030, we see +10 million actors better equipped with trust-based capabilities, and +1 billion lives positively impacted.

Let's discuss how we can help you cultivate trust in your organisation.